China Club Berlin
Aperó Mondial

Info

Right next to the Hotel Adlon at the Brandenburg Gate in Berlin is the residence of one of the most unusual and exclusive business clubs in Germany: the China Club Berlin, founded in April 2003 by Anne Maria and Anno August Jagdfeld. The aim of this “place of communication, relaxation and enjoyment” is to give luminaries from the walks of business, politics, culture and the media a platform for stimulating conversation, as well as and rest and recreation.

Starting situation

The management of the China Club decided to add to its visual identity an integrated music concept that would on the one hand underscore the club’s exclusive quality and on the other its special relationship with the Asian and Chinese cultural region.

Implementation

After several workshops together with the management, amp developed a concept which on the one hand entailed composing and producing its own brand song and on the other producing a high-quality compilation of well-known pieces played by famous performers, presented in an elegant package appealing to the touch and with graphics suited to the China Club’s CI.

Result

After choosing the titles, clarifying the rights involved and monitoring the specific stages of production, the compilation “Aperó Mondial” came into being. It opens and closes with the title “Taste of China” composed and produced by amp exclusively for the China Club. In between are eleven other excellent numbers from the world repertoire which evoke the fine atmosphere of the cocktail hour at various places in the world, from the apéro in Paris to the aperitif in Berlin to the aperitivo in Rio de Janeiro to the fànqiánjiǔ in Shanghai or the cocktail in New York.