Bosch Siemens

Info

BSH Bosch und Siemens Hausgeräte GmbH is a global group of companies with annual sales of around € 8.4 billion in 2009. It is the outgrowth of a joint venture between Robert Bosch GmbH (Stuttgart) and Siemens AG (Munich) in 1967. Today BSH has 41 factories in 13 countries in Europe, the U.S.A., Latin America and Asia. Together with a worldwide network of sales and customer service companies, the group boasts more than 60 companies doing business in some 40 countries, and nearly 40,000 employees working for BSH.

Starting situation

To go with its product video for the “Siemens Z6 extreme power edition”, BSH needed music that would be consistent with the product and the imagery in a way that was appropriate for the target group, and would not be overbearing yet easily recognizable. In addition, the music had to be easy to adapt directly to a variety of film editor’s cuts.

Implementation

amp composed a simple, catchy theme and chose a rock style with memorable electronic sound effects. When producing the music, attention was paid from the very start to keeping the form and length easy to change later.

Result

In the end, the music’s fresh, forward-driving character met all the wishes and requirements of the client. An audio construction kit was developed that made it easy as pie to adapt the music to the various videos in the product line.