debitel
Television in Germany goes mobile
Info
Nine million customers in Germany make debitel AG the biggest German service provider. The company offers a complete range of telecommunications services: its own individual rates, access to all four mobile networks, DSL, the landline network, and innovative services such as mobile television and mobile music.
Starting situation
Television in Germany goes mobile! Just in time for the soccer World Cup in Germany, debitel introduced its “watcha” rate and wanted to use a dedicated microsite on the Internet as one way of advertising for it.
Implementation
Brand analysis, definition of the target group, workshop with the client and the agency concerning how to develop the sound ID and choose the speaker, composing and producing sound logos and brand music, developing the sound design.
Result
- debitel sound logo
- watcha sound logo
- brand music for an intro trailer, the microsite
and five episode clips - sound design for intro trailer and microsite
