Linde Management
Conference 2010
Info
The Linde Group is one of the world’s leading gas and engineering companies, with a presence in more than 100 countries. The group manages a number of subsidiaries and brands, each of which has its own individual history. Linde employs around 48,000 people from a wide variety of different cultures – with different traditions, languages, creeds and ways of working. So what divides them is not nearly as important as what they have in common: shared values, principles and visions. And above all, a new way to express all this.
Starting situation
At the Linde Management Conference the entire board and the 500 top managers of the company from all regions of the world meet every two years to define, discuss and evaluate the strategic issues for the company development. amp’s task is to stage the Management Conference 2010 musically and acoustically by taking up the topics of the conference emotionally so they remain permanently in the memory of participants. Referring to the theme ”Taking the Lead” and based on the global internal program to create an HPO organization that is capable to become worldwide market leader for industrial gases.
Implementation
The cornerstone of this acoustic identity is the catchy, versatile Linde theme, which grows into a four-movement suite. The music is played by a classical symphony orchestra, supplemented by ethnic and electronic instruments. This takes you on an awe-inspiring journey through four epochs and the most important phases of the company’s history. The music joins tradition with the future, reflects the company’s values, can be used all over the world and can be performed by a wide variety of different ensembles.
Result
How do you create true passion? One good way is with a very special musical experience. As happened at the Linde Management Conference, where the 500 people attending were treated to a surprise premiere of the Linde Suite. The audience was held spellbound by the symphony orchestra and the four soloists on ethnic and electronic instruments – most importantly the Tenori-On, a keyboard whose LED key matrix lets you see the music as it is being played. Soon all Linde employees around the world will be sharing in this experience. Following the success of the premiere, the Linde Suite, along with a personal greeting from the CEO, traveled around the world and was heard by every employee – audible proof of a common identity.
