Stronger brand identity
A holistic brand image is very important for competitive success and is becoming increasingly important. The value and success of a brand increases with the development of a world of branding that appeals to people emotionally. Therefore, all means of communication should express the character and personality of the brand clearly and unmistakably. The acoustic identity supports the brand’s presence.
The emotionalisation through music can be used in conjunction with other senses as perfect basis for brand promotion. The stronger and coherent the identity, the stronger the association with the product. A brand cannot dispense with a holistic brand management.
What do brands think and do?
- 97% think that music can strengthen their brand
- 76% actively use music in the marketing area
- 74% think that music will play an important role for their own brand in the future
but (*)
- 7 out of 10 brands invest more than 5% of their marketing budgets for music
- 6 out of 10 brands have not yet identified their sound identity
- 8 out of 10 brands have no audio logo
68% of brands say that music is important for building a brand uniqueness.
Brands compete not only with their products, but by building an emotional world of branding that leads to a strong customer relationship.
(*) Source: Sounds Like Branding TM survey. Heartbeats International, Stockholm.
